Export Marketing

Indeks : p.I1-I24 ; The text is designed primarily for the advanced undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education. This book reflects the highly dynamic nature of the international marketplace. It offer a perspective on the shift from marketplace to market space, and the impact of this revolution on international marketers in terms of outreach, research, and competition. It vignettes reflect state-of-the-art corporate practices. It includes links to the web sites of companies, data sources, governments, international organizations, and monitors of international marketing issues. It focus on the physical environment and geography is strong. Updated maps provide context in terms of social and economic data. It gives increased attention to developing economies and economies in transition.