Indeks : p.I-1 - I-16 ; Written by authors who have taught the basic media writing course for a combined 70 years, this new text is designed primarily for a semester-long, beginning media writing class in lecture-laboratory format. Unlike comparable texts, this book addresses the growing trend toward media convergence by focusing in the core skills that cut across different areas of communication-emphasizing the reality that print journalist, broadcast journalist, Web journalist and public relations practitioners often share similar challenge and use many of the same skills. Writing For Print and Digital Media distinguishes itself by situating the writing process solidly within social and professional contexts and by incorporating research, theory and commentary from academic and professional writes.