Management -- Strategic planning - Case studies

Indeks : p.I1-I14 ; This book offers a concise, lively, and user-friendly presentation of strategic management. The authors have developed a book that is sufficiently comprehensive in its coverage of important concepts and analytical tools while providing a desirable degree of depth and substance. It provides many convincing examples of strategy in action while maintaining a straightforward and integrated flow from one chapter to the next. It makes the discipline of business strategy relevant and professionally intriguing to students. The text features coverage of such important developments in business strategy theory and practice as: the growing scope and strategic importance of collaborative alliances; the continuing march of industries and companies to wider globalization; the inclusion of the resource-based view of the firm as a standard part of strategic analysis; the spread of high-velocity change to more industries and company environments; and the fundamental changes in both strategy and internal operations as a result of the implementation of Internet technology applications across the globe.