=LDR  00000nam  2200000   4500
=001  INLIS000000000002891
=005  20221109042740
=035  ##$$a 0010-0520002891
=008  221109################|##########|#eng##
=020  ##$$a 1-4200-6277-8
=041    $$a eng
=082  ##$$a 352.748
=084  ##$$a 352.748 GOV
=100   #$$a Government Public Relations : A Reader
=245  1#$$a Government Public Relations : $b A Reader /$c Edited by Mordecai Lee
=260  ##$$a London :$b CRC Press,$c 2008
=300  ##$$a xxvii, 425 p. : $b : illus, ; $c 25 cm.
=500  ##$$a Indeks : p.407 - 425
=520  ##$$a This book describs about public this is public and administration. Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in the contemporary public administrator's toolbox. Using unorthodox yet cost-effective measures, public relations can increase the utilization of governmental goods and services, promote voluntary compliance with new laws, improve media relations, and strengthen the standing of the agency with the public at large. In short, public relations is public administration.
=650   4$$a Government Publicity-United States
=650   4$$a Communication in politics-United States
=990  ##$$a 10630/MKRI-P/XI-2008
=990  ##$$a 10631/MKRI-P/XI-2008
=990  ##$$a 10631/MKRI-P/XI-2008
=990  ##$$a 10630/MKRI-P/XI-2008
=990  ##$$a 10631/MKRI-P/XI-2008
=990  ##$$a 10630/MKRI-P/XI-2008
=990  ##$$a 10630/MKRI-P/XI-2008
=990  ##$$a 10631/MKRI-P/XI-2008