=LDR  00000nam  2200000   4500
=001  INLIS000000000003103
=005  20221026100029
=035  ##$$a 0010-0520003103
=008  221026################|##########|#eng##
=020  ##$$a 9781422102084
=041    $$a eng
=082  ##$$a 338.709 51
=084  ##$$a 338.709 51 ZEN d
=100   #$$a Zeng, Ming
=700   #$$a And Peter J. Williamson
=245  1#$$a Dragons At Your Door : $b How Chinese Cost Innovation Disrupting Global Competition /$c Ming Zeng
=260  ##$$a Boston :$b Warner Books,$c 2007
=300  ##$$a xi, 239 p. : $b : illus. ; $c 25 cm
=500  ##$$a Indeks : p. 211 - 236
=520  ##$$a "The first book to examine this new force, Dragons at Your Door exposes the strategies, strengths, and limitations of these fast-rising competitors and surfaces the logic enabling them to attack high-end industries. The authors provide critical new insight into the nature of these unique companies ? including Huawei, Lenovo, Haier, China International Marine Container, Wanxiang, and Pearl River Piano. And Drawing on examples from multinationals such as Nokia, Intel, GE Medical, LG, Philips, and Procter & Gamble, Zeng and Williamson explainhow to prosper in the face of disruptive competition from the dragon. The Keys: ? Combining cost innovation with your existing strengths to beat dragons at their own game. ? Leveraging your international network to harness knowledge scattered around the world and develop extensive and customized product lines. " ? Challenging the conventional wisdom that today?s niche market segments must inevitably remain low-volume and high-price. ? Transforming the Role China plays in your global network to capture cost advantages in R&D, design, and engineering as well as manufacturing, customization, and service. The Authors also put forward a radical alternative: forge a global alliance with a Chinese company-and use it to bolster your chances of success not just in China but in global markets.
=650   4$$a Strategic Management - Chinese
=650   4$$a Business Enterprises - China
=990  ##$$a 11181/MKRI-P/XII-2008
=990  ##$$a 11182/MKRI-P/XII-2008
=990  ##$$a 11182/MKRI-P/XII-2008
=990  ##$$a 11181/MKRI-P/XII-2008
=990  ##$$a 11181/MKRI-P/XII-2008
=990  ##$$a 11182/MKRI-P/XII-2008