=LDR  00000nam  2200000   4500
=001  INLIS000000000003129
=005  20221112020111
=035  ##$$a 0010-0520003129
=008  221112################|##########|#eng##
=020  ##$$a 157851780
=041    $$a eng
=082  ##$$a 658.8
=084  ##$$a 658.8 CHA s
=100   #$$a Chakravorti, Bhaskar
=245  14$$a Slow Pace Fast of Change : $b Bringing Innovations to Market in a Connected World /$c Bhaskar Chakravorti
=260  ##$$a Boston :$b Thomson,$c 2003
=300  ##$$a xv,216 p. ; $c 24 cm
=500  ##$$a Indeks : p.203 - 213
=520  ##$$a This book in the pells back the many factors and offers into plan for succesfuly streering innovations from the lab the living room. Chakavorti explans the vagaries of market adoptions by highligting a paradox in the widely celebrated concept of network effects: Whil everone loves a great idea, individuals will embarce it only if they believe others will too. In markets with strong interconnections among participant, this equelibrium slow adpotion and protecs the status quodespite the innovations clear superiority.
=650   4$$a Tecnological innovations - Marketing
=650   4$$a Rational choise theory
=990  ##$$a 10921/MKRI-P/XII 2008
=990  ##$$a 10922/MKRI-P/XII 2008
=990  ##$$a 10922/MKRI-P/XII 2008
=990  ##$$a 10921/MKRI-P/XII 2008
=990  ##$$a 10921/MKRI-P/XII 2008
=990  ##$$a 10922/MKRI-P/XII 2008