=LDR  00000nam  2200000   4500
=001  INLIS000000000003200
=005  20221010093837
=035  ##$$a 0010-0520003200
=008  221010################|##########|#eng##
=020  ##$$a 0534619029
=041    $$a eng
=082  ##$$a 153.8
=084  ##$$a 153.8 LAR p
=100   #$$a Larson, Charles U.
=245  1#$$a Persuasion Reception and Responsibility /$c Charles U. Larson
=250  ##$$a 10th ed.
=260  ##$$a Belmont :$b Berret Koehler Publisher,$c 2004
=300  ##$$a xii, 404 p.; 24 cm : $b : illus. ; $c 24 cm
=500  ##$$a Indeks : p. 393 - 404
=504  ##$$a p. 379 - 392
=520  ##$$a These dramatic and dangerous times frightened us to the core, and when I faced teaching my first college class in persuasion, it seemed as if we were on the brink of anarchy. It was large class--fifty or sixty students, as I recall. Given the tenor of the national mood, I didn't feel there was any way I could simply teach these students to speak persuasively. Instead, I decided to teach the course from the perspective of the receiver, the consumer of persuasion who was faced with thousands of persuasive appeals every day--some of which seemed benign, others malignant. The goal of the tenth edition remains the same as in the previous editions: to help train you to be a critical, questioning, and somewhat suspicious consumer and receiver of persuasive messages.
=650   4$$a Persuasion (Psychology)
=650   4$$a Communication
=990  ##$$a 11547/MKRI-P/XII-2008 
=990  ##$$a 11548/MKRI-P/XII-2008