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=020  ##$$a 9780415359368
=041    $$a eng
=082  ##$$a 302.23
=084  ##$$a 302.23 POL
=100   #$$a Political Communication Reader
=245  1#$$a The Political Communication Reader /$c Negrine, Ralph; Stanyer, James (Edited)
=260  ##$$a London :$b Routledge,$c 2007
=300  ##$$a 318 : $b xvii, 318 p. ; 25 cm. ; $c 25 cm.
=500  ##$$a Indeks : p. 316-318
=520  ##$$a The Political Communication Reader gathers together key writings in a unique one-volume resource. The selected texts are grouped into thematic sections, each introduced by the editors, covering such areas as : the exercise of power, media and democracy, the media and elections, media effects, political participation and the media, the personalization of politics, new technologies and the reshaping of political communication. Available as a companion Reader to Brian McNair's Introduction to Political Communication textbook, students will find The Political Communication Reader a valuable resource in this popular subject area. To appreciate this transformation, it is important for students of political communication to be familiar not only with latest developments in the field but also with some of the traditional concern.
=650   4$$a Mass Media-Political aspects
=650   4$$a Communication-Political aspects
=990  ##$$a 11233/MKRI-P/XII-2008 
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=990  ##$$a 11234/MKRI-P/XII-2008