=LDR  00000nam  2200000   4500
=001  INLIS000000000003243
=005  20221112011517
=035  ##$$a 0010-0520003243
=008  221112################|##########|#eng##
=020  ##$$a 1401832814
=041    $$a eng
=082  ##$$a 658.8
=084  ##$$a 658.8 MCN s
=100   #$$a Mcneill, Richard G.
=245  1#$$a Seeling Hospitality : A Situational Approach /$c Richard G. Mcneill and John C. Crotts
=260  ##$$a Australia :$b Thomson,$c 2006
=300  ##$$a xvii, 334 p. ; $c 24 cm.
=500  ##$$a Indeks : p. 321-334
=520  ##$$a The Book is designed to provide you with insights into the hospitality sales field as well as a realistic view of the knowledge and skills you wiil need to master in order to be successful in it. This framework provides a road map for your future that you can start using right away, but which also has the depth to be helpful throughout your career. This is unfortunate since the career opportunities for marketing-oriented students are more developed and promising in sales as compared to marketing. The text explores customer motives and how sales professionals can tailor their approach to the buyer's perception of value. Selling Hospitality will help you understand the new world of buyer-seller relationships and succeed in each sales situation.
=650   4$$a Seeling
=650   4$$a Hospital Industry-Marketing
=650   4$$a Sales management
=700   #$$a and John C. Crotts
=990  ##$$a 11239/MKRI-P/XII-2008 
=990  ##$$a 11240/MKRI-P/XII-2008 
=990  ##$$a 11240/MKRI-P/XII-2008 
=990  ##$$a 11239/MKRI-P/XII-2008 
=990  ##$$a 11239/MKRI-P/XII-2008 
=990  ##$$a 11240/MKRI-P/XII-2008