=LDR  00000nam  2200000   4500
=990  ##$$a 11174/MKRI-P/XII-2008
=990  ##$$a 11173/MKRI-P/XII-2008
=990  ##$$a 11173/MKRI-P/XII-2008
=001  INLIS000000000003414
=990  ##$$a 11173/MKRI-P/XII-2008
=990  ##$$a 11174/MKRI-P/XII-2008
=990  ##$$a 11174/MKRI-P/XII-2008
=005  20221112104454
=035  ##$$a 0010-0520003414
=008  221112################|##########|#eng##
=020  ##$$a 0131861360
=041    $$a eng
=082  ##$$a 658.4
=084  ##$$a 658.4 KLU s
=100   #$$a Kluyver, Cornelis A.de
=700   #$$a and John A. Pearce II
=245  1#$$a Strategy : $b A View From The Top (An Executive Perspective) /$c Cornelis A.de Kluyver and John A. Pearce II
=250  ##$$a 2nd ed.
=260  ##$$a New Jersey :$b Elsevier,$c 2006
=300  ##$$a xvi, 159 p. : $b : illus. ; $c 24 cm
=500  ##$$a Indeks : p. 155 - 159
=520  ##$$a "Corporate success depends to a considerable degree on the ability of senior executives to craft and implement effective strategies. Companies that enjoy to competitive advantage over their rivals typically have a better grasp of what their customers prefer, how they can create value, who their competitors are, and how they behave. This book is designed to be a practical guide for executives, MBA, and Executive MBA students, and serve as background reading in a wide variety of strategy courses. As the first edition, this edition is brief, practical in focus, highly readable, and maintains a top-management perspective throughout. New in the second edition: ? A Chapter on ?Strategy and Performance? explicitly linking strategy formulation to implementation and organizational change., ? More extensive discussion of globalization as a driver of strategy formulation., ? A new section on industry evolution and its implications for crafting a strategy., ? A greater focus on knowledge and brand value as strategic resources., ? Expanded coverage of corporate strategy including a discussion of what is core, when to diversity away from the core, and of ways to manage a diversified portfolio of business.
=650   4$$a Startegic  Management - Executive Ability
=650   4$$a Personnel directors
=650   4$$a Strategic Planning
=990  ##$$a 11173/MKRI-P/XII-2008
=990  ##$$a 11174/MKRI-P/XII-2008