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=990  ##$$a 12349/MKRI-P/III-2009
=001  INLIS000000000003587
=990  ##$$a 12350/MKRI-P/III-2009
=990  ##$$a 12350/MKRI-P/III-2009
=990  ##$$a 12350/MKRI-P/III-2009
=005  20221112012522
=990  ##$$a 12349/MKRI-P/III-2009
=990  ##$$a 12349/MKRI-P/III-2009
=035  ##$$a 0010-0520003587
=008  221112################|##########|#eng##
=020  ##$$a 9780072882568
=041    $$a eng
=082  ##$$a 659.2
=084  ##$$a 659.2 BIV p
=100   #$$a Bivins, Thomas H.
=245  1#$$a Public Relations Writing : $b The Essentials of Style and Format /$c Thomas H. Bivins
=250  ##$$a 5th
=260  ##$$a Boston :$b Mc Graw Hill Publishing,$c 2005
=300  ##$$a xii, 352 p.;23 cm. ; $c 23 cm.
=500  ##$$a Indeks : p.353-359
=520  ##$$a This popular text equips students with the essential skills for developing and writing public relations materials. It covers all areas of public relations writing, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered, enabling students to see how technology impacts the public relations industry. In the costantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences.
=990  ##$$a 12349/MKRI-P/III-2009
=990  ##$$a 12350/MKRI-P/III-2009