=LDR  00000nam  2200000   4500
=001  INLIS000000000004130
=005  20221112020417
=035  ##$$a 0010-0520004130
=008  221112################|##########|#eng##
=020  ##$$a 9780071265560
=041    $$a eng
=082  ##$$a 659.2
=084  ##$$a 659.2 LAT p
=100   #$$a Lattimore, Dan
=700   #$$a Otis Baskin
=700   #$$a Suzette T.Heiman
=700   #$$a Elizabeth L.Toth
=245  1#$$a Public Relations : $b The Propession and The Practice /$c Dan Lattimore
=250  ##$$a Ed.2
=260  ##$$a New York :$b Mc Graw Hill,$c 2007
=300  ##$$a xxiv,387hlm ; $c 25,5cm
=500  ##$$a Indeks : Index
=520  ##$$a Public relations practitioners must bring not only all of the traditional communications skills to their broadened role, but they must now bring the ability to research and understand problems, to plan public relations programs, to create effective messages using the latest technologies, and to evaluate the effectiveness of these programs. The goal of this edition is to provide the tools for public relations practice while also establishing a historical context, a theoretical foundation, and legal and ethical frameworks for the profession.
=650   4$$a Public Relations
=650   4$$a Communication
=990  ##$$a 07475/MKRI-P/XII-2007
=990  ##$$a 07475/MKRI-P/XII-2007