=LDR  00000nam  2200000   4500
=001  INLIS000000000004307
=990  ##$$a 07478/MKRI-P/XII-2007
=005  20221012021837
=035  ##$$a 0010-0520004307
=008  221012################|##########|#eng##
=020  ##$$a 9780-07-3256238
=041    $$a eng
=082  ##$$a 302.23
=084  ##$$a 302.23 BAR i
=100   #$$a Baran, Stanley J.
=245  1#$$a Introduction to mass communication : media literacy and culture 07478 /$c Stanley J. Baran
=250  ##$$a keempat
=260  ##$$a New York :$b Thomson,$c 2007
=300  ##$$a xxxvi, 533 p. : $b :ill. ; $c 27,5 cm
=500  ##$$a Indeks : index
=520  ##$$a This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this culture perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
=650   4$$a Mass Media
=650   4$$a Mass Media and Culture
=650   4$$a Media Literacy
=990  ##$$a 07478/MKRI-P/XII-2007