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=001  INLIS000000000000431
=005  20221112104347
=035  ##$$a 0010-0520000431
=008  221112################|##########|#eng##
=020  ##$$a 0-471-26807-0
=041    $$a eng
=082  ##$$a 658.409
=084  ##$$a 658.409 GAI c
=100   #$$a Gaines-Ross, Leslie
=245  1#$$a CEO Capital : $b A Guide to Building CEO Reputation and Company Success /$c Leslie Gaines-Ross
=260  ##$$a New Jersy :$b John Wiley & Sons,$c 2003
=300  ##$$a xxi, 266 p. : $b illus. ; $c 24 cm.
=504  ##$$a p. 233-255
=520  ##$$a Research confirms what every knows to be true: CEO and corporate reputation are inextricably linked and have a proven impact on a company's bottom line. Dr. Leslie Gaines-Ross, the pioneer of landmark CEO research and senior executive at the legendary public relations firm Burson-Marsteller, descibes in practical, straightforward terms the successful strategies CEO's can follow to earn and sustain enduring corporate reputations.
=990  ##$$a 12219/MKRI-P/III-2009
=990  ##$$a 12218/MKRI-P/III-2009
=990  ##$$a 12218/MKRI-P/III-2009
=990  ##$$a 12219/MKRI-P/III-2009
=990  ##$$a 12219/MKRI-P/III-2009
=990  ##$$a 12218/MKRI-P/III-2009