=LDR  00000nam  2200000   4500
=001  INLIS000000000004340
=990  ##$$a 07671/MKRI-P/XII-2007
=005  20200508202657
=008  200508|||||||||   |   |||   |||| ||eng||
=020    $$a 0-07-32680-5
=035    $0010-0520004340
=041    $$a eng
=082    $$a 302.23
=084    $$a 302.23/DOM/D
=100    $$a Joseph R. Dominick
=245    $$a Dynamics of Mass Communication 07671
=260    $$a New York $b Universal Publishing $c 2007
=300    $$a xxii, 439p.; 27,5cm.$c 27,5cm.
=520    $$a The eight edition contains five parts. Part I (The Nature and History of Mass Communication) present the intellectual context for the rest of the book. Part II represent the core of the book. Part III (Specific Media Proffesions) examine three specific proffesions closely associated with the mass media : new reporting, public relation and advertising. Part IV (Specific of the Mass Media) examine both the formal and the informal controls that influence the media. The concluding section (Part V, Impact of the Media) continues emphasize the social effects of the mass media.