=LDR  00000nam  2200000   4500
=001  INLIS000000000004359
=990  ##$$a 07472/MKRI-P/XII-2007
=005  20221013030524
=035  ##$$a 0010-0520004359
=008  221013################|##########|#eng##
=020  ##$$a 978-0-072885793
=041    $$a eng
=082  ##$$a 302.23
=084  ##$$a 302.23 DOM d
=100   #$$a Dominick, Joseph R.
=245  1#$$a Dynamics of Mass Communications ; Media in The Digital Age /$c Joseph R. Dominick
=260  ##$$a New York :$b Universal Publishing,$c 2005
=300  ##$$a xxiv, 494p.; 25,3cm. ; $c 25,3cm.
=500  ##$$a Indeks : Indeks
=520  ##$$a The eight edition contains five parts. Part I (The Nature and History of Mass Communication) present the intellectual context for the rest of the book. Part II represent the core of the book. Part III (Specific Media Proffesions) examine three specific proffesions closely associated with the mass media : new reporting, public relation and advertising. Part IV (Specific of the Mass Media) examine both the formal and the informal controls that influence the media. The concluding section (Part V, Impact of the Media) continues emphasize the social effects of the mass media.
=650   4$$a 1. Mass Media
=990  ##$$a 07472/MKRI-P/XII-2007