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=001  INLIS000000000004717
=005  20221112113225
=035  ##$$a 0010-0520004717
=008  221112################|##########|#eng##
=020  ##$$a 0071437940
=041    $$a eng
=082  ##$$a 658.4012
=084  ##$$a 658.4012 TRO t
=100   #$$a Trout, Jack
=245  1#$$a Trout on Strategy : $b Capturing Mindshare Conquering Markets /$c Jack Trout
=260  ##$$a New York :$b McGraw-Hill,$c 2004
=300  ##$$a xiv, 159p.; 22cm. ; $c 22cm.
=500  ##$$a Indeks : p.151 - 159
=520  ##$$a When you really need that perfect strategy there's only one place to turn to marketing guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mindshare, conquer markets, and become market leaders. In a business market where only the strong survive, we need Jack Trout's wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy: strategy is all about survival, strategy is all about perceptions, strategy is all about being different, strategy is all about competition, strategy is all about specialization, strategy is all about simplicity, strategy is all about leadership, strategy is all about reality.
=650   4$$a Marketing-Management
=650   4$$a Strategic planning
=990  ##$$a 11024/MKRI-P/XI-2008
=990  ##$$a 11025/MKRI-P/XI-2008
=990  ##$$a 11025/MKRI-P/XI-2008
=990  ##$$a 11024/MKRI-P/XI-2008
=990  ##$$a 11024/MKRI-P/XI-2008
=990  ##$$a 11025/MKRI-P/XI-2008