=LDR  00000nam  2200000   4500
=001  INLIS000000000006318
=005  20221112011253
=035  ##$$a 0010-0520006318
=008  221112################|##########|#eng##
=020  ##$$a 0-8039-5964-8
=041    $$a eng
=082  ##$$a 658.8
=084  ##$$a 658.8 MOR b
=100   #$$a Morris, Michael H.  [et.al]
=245  1#$$a Business To Business Marketing : A Strategic Approach /$c Michael H. Morris [et.al]
=250  ##$$a 3 rd. ed.
=260  ##$$a London :$b Sage Publication,$c 2001
=300  ##$$a XXIII, 536 hlm.; 26 cm. ; $c 26 cm.
=500  ##$$a Indeks : Index
=520  ##$$a Thoroughly updated throughout this much-anticipated new edition provides students with a comprehensive, state of the art view of business to business marketing. Whith a focus on strategic thinking and acting, the authors examine the distinct challenges of the business to business marketplace. These include: faster product and service development; shortened product life cycles; new processes for selling, distribution, and customer service; an increase in entrepreneurial firms; and the need to create and sustain long term customer relationships.
=650   4$$a Manajemen Penjualan
=990  ##$$a 01666/MKRI-P/II-2005
=990  ##$$a 01666/MKRI-P/II-2005