=LDR  00000nam  2200000   4500
=001  INLIS000000000000669
=005  20221112092625
=035  ##$$a 0010-0520000669
=008  221112################|##########|#eng##
=020  ##$$a 0471348856
=041    $$a eng
=082  ##$$a 647.940
=084  ##$$a 647.940 HSU m
=100   #$$a Hsu, Cathy H.C.
=700   #$$a and Tom Powers
=245  1#$$a Marketing Hospitality /$c Cathy H.C. Hsu
=250  ##$$a 3rd ed.
=260  ##$$a New York :$b John Wiley & Sons,$c 2001
=300  ##$$a xxii, 360p. : $b : illus, ; $c 24cm.
=500  ##$$a Indeks : p.345 - 360
=520  ##$$a This book has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. edition keeps the book in line with the latest developments in this rapidly changing field with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Combining marketing theory with a strong practical emphasis on industry applications, offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an overview of hospitality marketing, products, and services, it guides readers through the basics of marketing research, segmentation, and targeting, as well as branding, distribution, location, pricing, and communication. A powerfull feature of the book is its strong coverage of marketing planning and strategy, incluiding clear step-by-step guidance on developing an effective marketing plan.
=650   4$$a Hospitality industry-Marketing
=990  ##$$a 11018/MKRI-P/XI-2008 
=990  ##$$a 11019/MKRI-P/XI-2008 
=990  ##$$a 11019/MKRI-P/XI-2008 
=990  ##$$a 11018/MKRI-P/XI-2008 
=990  ##$$a 11018/MKRI-P/XI-2008 
=990  ##$$a 11019/MKRI-P/XI-2008