=LDR  00000nam  2200000   4500
=001  INLIS000000000008721
=005  20200508204509
=008  200508|||||||||   |   |||   |||| ||eng||
=020    $$a 9780072837865
=035    $0010-0520008721
=041    $$a eng
=082    $$a 380.11
=084    $$a 380.11/MAR/M
=100    $$a Donald R. Cooper
=700    $$a Pamela S. Schindler
=245    $$a Marketing research
=260    $$a New York $b Mc Graw Hill $c 2006
=300    $$a xix,790 hal.$b : il.;$c 29 cm.
=500    $$a Indeks : p.771-790
=504    $$a p.726-749
=520    $$a Marketing Research is designed to share the stimulating, challenging, fascinating, and sometimes frustrating world of research-supported marketing decisions with undergarduate students preparing to be future marketers. We have used our research and teching experience and our numerous research industry contacts to create a textbooks full of practical examples and researcher insights.
=650    $$a Marketing
=650    $$a research