=LDR  00000nam  2200000   4500
=001  INLIS000000000008722
=005  20200508204509
=008  200508|||||||||   |   |||   |||| ||eng||
=020    $$a 0470051434
=035    $0010-0520008722
=041    $$a eng
=082    $$a 380.11
=084    $$a 380.11/SIN/S
=100    $$a Arun Sinha
=245    $$a Sweet Spot
=260    $$a Canada $b Wiley Publishing $c 2007
=300    $$a xviii, 238 p.$b :il.;$c 24 cm.
=500    $$a Indeks : p.234-238
=504    $$a p.232-233
=520    $$a The sweet spot is that instant in which athletes at the top of their game make difficult tasks look easy. But sweet spots aren't the sole preserve of sports. Business, too, has its sweet spots- when a company's brands, products and services, finances, leaders, and marketers are all in tune with each other and with consumer needs aspirations, and budgets. When a business hits its sweet spot and everyone in the organization is aligned properly, growth, innovation, and success become natural and easy.
=650    $$a Marketing Business