=LDR  00000nam  2200000   4500
=001  INLIS000000000008736
=005  20200508204512
=008  200508|||||||||   |   |||   |||| ||eng||
=020    $$a 0072525231
=035    $0010-0520008736
=041    $$a eng
=082    $$a 381.1
=084    $$a 381.1/PER/B
=100    $$a William D. Perreault
=700    $$a Jr. E Jerome McCarthy
=245    $$a Basic Marketing: a global-managerial approach
=250    $$a 15th Ed.
=260    $$a New York $b McGraw-Hill $c 2005
=300    $$a xii, 793 p.$b :illus.;$c 28 cm.
=500    $$a Indeks : I1-I32
=520    $$a This book is about marketing and marketing strategy planning. And at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. We take that point of view seriously and believe in practicing what we preach. So you can trust that this new edition of Basic Marketing-and all of the other teaching and learning materials that accompany it-will satisfy your needs. We're excited about this 15th edition of Basic Marketing, and we hope that you will be as well.
=650    $$a Marketing