=LDR  00000nam  2200000   4500
=001  INLIS000000000008749
=005  20200508204516
=008  200508|||||||||   |   |||   |||| ||eng||
=020    $$a 9780073137636
=035    $0010-0520008749
=041    $$a eng
=082    $$a 650
=084    $$a 650/PET/M
=100    $$a J. Paul Peter
=700    $$a James H. Donnelly
=700    $$a Jr.
=245    $$a Marketing Management: Knowledge and Skills
=250    $$a 8th Ed.
=260    $$a New York $b McGraw-Hill $c 2007
=300    $$a xvii, 813p.$b :illus.;$c 26cm.
=500    $$a Indeks : p.796-813
=504    $$a p.788
=520    $$a Marketing Management: Knowledge and Skills, 8/e, by Peter and Donnelly, provides an overview of critical issues in marketing management, helping students to develop the skills necessary to create and sustain successful marketing strategies. Through comprehensive text chapters that analyze the marketing process and 40 cases that go beyond traditional marketing principles, Marketing Management brings to life the role of marketing in cross-functional business and organization strategies.
=650    $$a Marketing-Management