=LDR  00000nam  2200000   4500
=001  INLIS000000000008791
=005  20200508204527
=008  200508|||||||||   |   |||   |||| ||eng||
=020    $$a 0787982792
=035    $0010-0520008791
=041    $$a eng
=082    $$a 650
=084    $$a 650/WEI/U
=100    $$a Mark Weiner
=245    $$a Unleashing The Power of PR: contrarian's Guide to Marketing and Communication
=250    $$a Ed. 1
=260    $$a San Francisco $b Jossey-Bass $c 2006
=300    $$a xi, 246p.$b :ill.;$c 24 cm.
=500    $$a Indeks : p.237-247
=520    $$a Unleashing The Power of PR explains how to use market research methods to plan and evaluate and public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results.
=650    $$a Public Relation - Business Communication