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=001  INLIS000000000008794
=005  20221112013338
=035  ##$$a 0010-0520008794
=008  221112################|##########|#eng##
=020  ##$$a 9780470055762
=041    $$a eng
=082  ##$$a 659.122
=084  ##$$a 659.122 MAC t
=100   #$$a Mack, Ben
=245  1#$$a Think Two Products Ahead /$c Ben Mack
=250  ##$$a ed. 1
=260  ##$$a New Jersey :$b Jhon Wiley & Sons, Inc.,$c 2007
=300  ##$$a xiii,242 p. : $b :illus. ; $c 22 cm.
=500  ##$$a Indeks : p. 237-242
=520  ##$$a In Think Two Prducts Ahead, ad agency insider Ben Mack reveals all the branding secrets, the pros keep to themselves so you can put branding to work in your bussiness, large or small.
=650   4$$a Advertising
=990  ##$$a 20267/MKRI-P/I-2011
=990  ##$$a 20268/MKRI-P/I-2011
=990  ##$$a 20268/MKRI-P/I-2011
=990  ##$$a 20267/MKRI-P/I-2011
=990  ##$$a 20267/MKRI-P/I-2011
=990  ##$$a 20268/MKRI-P/I-2011