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=035  ##$$a 0010-0520008805
=008  221111################|##########|#eng##
=020  ##$$a 9780470040225
=041    $$a ind
=082  ##$$a 380.11
=084  ##$$a 380.11 PAS p
=100   #$$a Passikoff, Robert
=245  1#$$a Predicting Market Success /$c Robert Passikoff
=260  ##$$a New Jersey :$b Wiley Publishing,$c 2006
=300  ##$$a xiv, 242 p. : $b :illus. ; $c 23 cm.
=500  ##$$a Indeks : p.235-242
=520  ##$$a This leading-edge book introduces a new loyalty-based, customer-listenig system that outperforms traditional research methods. Based on years of experience as a brand consultant, Robert Passikoff shows you how to integrate loyalty and engagement metrics into existing marketing strategies-letting you accurately perdict market behavior, customer loyalty, sales, and profitability.
=650   4$$a marketing
=250  ##$$a ed.1
=990  ##$$a 20148/MKRI-P/X-2010
=990  ##$$a 20149/MKRI-P/X-2010