=LDR  00000nam  2200000   4500
=001  INLIS000000000008821
=005  20200508204535
=008  200508|||||||||   |   |||   |||| ||eng||
=020    $$a 0072828919
=035    $0010-0520008821
=041    $$a eng
=082    $$a 658
=084    $$a 658/KER/S
=100    $$a Roger A. Kerin
=245    $$a Study Guide : For Use With Marketing
=250    $$a 8th ed.
=260    $$a New York $b Mc Graw Hill $c 2006
=300    $$a vii,388 p.$c 27 cm.
=520    $$a The format of this study guide has come from the input of students just like yourself who want to do their best in every course they take. Focus groups with Business and Marketing majors have showed that they wanted a study guide designed to enhance thier exsiting study habits. These students reported that as they study their first task was most often to outline the chapter. Their next step was then to ralate the material in the book to real life situations.
=650    $$a Marketing