=LDR  00000nam  2200000   4500
=990  ##$$a 10497/MKRI-P/XI-2008
=990  ##$$a 10496/MKRI-P/XI-2008
=001  INLIS000000000000955
=990  ##$$a 10496/MKRI-P/XI-2008
=990  ##$$a 10497/MKRI-P/XI-2008
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=035  ##$$a 0010-0520000955
=008  221013################|##########|#eng##
=020  ##$$a 9780415410694
=041    $$a eng
=082  ##$$a 302.2
=084  ##$$a 302.2 MCN i
=100   #$$a McNair, Brian
=245  1#$$a An Introduction to Political Communication
=250  ##$$a 4th ed.
=260  ##$$a London :$b Routledge,$c 2007
=300  ##$$a 222p : $b xvii, 222p.; illus.; 24 cm. ; $c 24 cm.
=500  ##$$a Indeks : p.218 - 222
=504  ##$$a p.210 - 217
=520  ##$$a This book examines how politicians, trade unions, pressure groups, NGOs and terrorist organisations make use of the media. Separate chapters look at the theory of political communication and its role in a democracy; the political media and their effects; political advertising, marketing and public relations; and the communication practices of organisations at all levels. This is revised and updated to include: the re-election of George W. Bush in 2004; developments in the war on terror since 2003, including the invasion of Iraq; the re-election of New Labour in 2005; the Gilligan affair, and changes in UK goverment communication since the Hutton report; the growing role of the internet in political communication.
=650   4$$a Communication
=650   4$$a Politics
=990  ##$$a 10496/MKRI-P/XI-2008
=990  ##$$a 10497/MKRI-P/XI-2008