00000nam 2200000 4500 INLIS000000000001192 20221207032912 0010-0520001192 221207################|##########|#eng## 978-0-470-82-18 eng 659.122 659.122/NEW/d Michael Newman 22 Irrefutable Laws Of Advertising And When To Violate Them Singapore : Nuansa, 2006 XXVIII, 266 hal ; 23 cm ; 23 cm Indeks : Indeks hal. 261-266 This is an authoritative and unique guide to the universal principles that underlie great advertising? the kind that's proven to be dramatically more successful around the world. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. Packed with illustrations, reproduced ads, and frames from TV commercials, "22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers 1. Advertising 2. Sales Promotion 07220/MKRI-P/XII-2007 07220/MKRI-P/XII-2007