00000nam 2200000 4500 INLIS000000000001408 20221112015248 0010-0520001408 221112################|##########|#eng## 981-243-785-1 eng 659.209 5 659.209 5 PUB p Public Relations in Asia : An Anthology Public Relations in Asia : An Anthology / Edited by Krishnamurthy Sriramesh Singapore : Thomson, 2004 xvii, 341p.; 23,5cm. ; 23,5cm. Bibliography p.337 -341 This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. 1. Public Relations - Asia 2. Public Relations - Asia - Cross - Cultural studies 07309/MKRI-P/XII-2007 07309/MKRI-P/XII-2007