00000nam 2200000 4500 INLIS000000000001929 06944/MKRI-P/XII-2007 20221013031511 0010-0520001929 221013################|##########|#eng## 0-7619-6547-5 eng 302.23 302.23 MCQ m Mcquail, Denis McQuail's mass communication theory / Denis Mcquail 4th ed. London : Foundation Press, 2000 542 p.; 24,5 cm ; 24,5 cm McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text. Divided into ten parts: Approaches and Conceptual Issues; Mass Media and Society; From Old to New Media; Normative Theory; Global Mass Communication; Media Organization and Production; Media Content; The Media Audience; and Mass Media and Effects, this collection represents an essential sourcebook for all students of media and mass communication. 1. Mass Communication 06944/MKRI-P/XII-2007