00000nam 2200000 4500 INLIS000000000002598 20221112103756 0010-0520002598 221112################|##########|#eng## 978-0-470-22754 eng 658.409 658.409 PEP r Peppers, Don Rules to Break and Laws to Follow : How your business can beat the crisis of short-termism / Don Peppers and Martha Rogers New Jersey : John Wiley & Sons, 2008 xvii,297 p.;23 cm. ; 23 cm. Indeks : p.285-297 p.257-283 A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. You will learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally palgue any company, even a well-managed one. Success in business Customer relations Martha Rogers 09230/MKRI-P/X-2008 0231/MKRI-P/X-2008 09230/MKRI-P/X-2008 0231/MKRI-P/X-2008 0231/MKRI-P/X-2008 09230/MKRI-P/X-2008