00000nam 2200000 4500 INLIS000000000002891 20221109042740 0010-0520002891 221109################|##########|#eng## 1-4200-6277-8 eng 352.748 352.748 GOV Government Public Relations : A Reader Government Public Relations : A Reader / Edited by Mordecai Lee London : CRC Press, 2008 xxvii, 425 p. : : illus, ; 25 cm. Indeks : p.407 - 425 This book describs about public this is public and administration. Much maligned in the past as wasteful and self-serving, government public relations provides several distinct services that can be used to advance the substantive mission of an agency in ways that save money, time, and effort. In the same manner as budgeting, HR, strategic planning, and performance assessment, public relations must be included in the contemporary public administrator's toolbox. Using unorthodox yet cost-effective measures, public relations can increase the utilization of governmental goods and services, promote voluntary compliance with new laws, improve media relations, and strengthen the standing of the agency with the public at large. In short, public relations is public administration. Government Publicity-United States Communication in politics-United States 10630/MKRI-P/XI-2008 10631/MKRI-P/XI-2008 10631/MKRI-P/XI-2008 10630/MKRI-P/XI-2008 10631/MKRI-P/XI-2008 10630/MKRI-P/XI-2008 10630/MKRI-P/XI-2008 10631/MKRI-P/XI-2008