00000nam 2200000 4500 INLIS000000000002951 11128/MKRI/MKRI-P/XI-2008 11127/MKRI/MKRI-P/XI-2008 20221112012350 11127/MKRI/MKRI-P/XI-2008 11128/MKRI/MKRI-P/XI-2008 0010-0520002951 221112################|##########|#eng## 9780071101837 eng 659.2 659.2 BIV p Bivins, Thomas H. Public Relations Writing : The Essentials of Style and Format / Thomas H. Bivins 6th ed. Boston : John Wiley & Sons, 2007 xviii, 377p. : : illus. ; 23 cm. Glossary p.357 - 368 Indeks : p.369 - 377 This is a handbook for those who, by intention or by accident, find themselves in the position of writing for public relations. It is designed to be of aid to both the beginner and the advanced public relations writer. You will find most of the forms of public relations writing, including news releases, backgrounders, broadcast scripts, magazine and newletter articles, brochures, and print advertising copy. It has been updated to include, among other topics, an increased emphasis on writing for and using the new technologies. It is an information on budgeting and scheduling, which has been added to relevant chapters, and a significanlty revamped chapter on choosing the message and medium for your writing. Many of the recommendations contained in this book are based on years of experience as a writer, both in public relations and in general business practice. It is attemp to put most of the reference material that you, as a public relations writer, would need to successfully complete the work which is so vital a part of your chosen profession - writing. Public Relation Writing 11127/MKRI/MKRI-P/XI-2008 11128/MKRI/MKRI-P/XI-2008