00000nam 2200000 4500 INLIS000000000002954 20221112102445 0010-0520002954 221112################|##########|#eng## 9780131579614 eng 658.4 658.4 BAR g Barney, Jay B. Gaining and Sustaining Competitive Advantage / Jay B. Barney 3rd ed. New Jersey : Pearson, 2007 xvii, 555p. : : illus. ; 24 cm. Indeks : p.543 - 555 p.511 - 541 This book purposes to summarize and integrate the latest research in strategic management and related disciplines in a way that is accessible to students and practitioners and in a way that facilitates its application. Unfortunately, many students of strategic management, whether they are full-time students, part-time students, or practising managers, have found it dificult to get their minds around this rapidly evolving field. Individual articles or books generally push only a single point of view and do not provide the overall integrative framework necessary to apply strategic management concepts in real organizations. With a couple of exceptions, most textbooks do not include information on the most up-to-date research in strategic management, nor do they provide guidance to students or practitioners about how this research might be applied. It has taken several actions to ensure the realization of this purpose: a) integrating startegic management research, b) including the latest research, c) ensuring accessibility and aplication. Business Strategic Planning Business Enterprises 11046/MKRI-P/XI-2008 11047/MKRI-P/XI-2008 11047/MKRI-P/XI-2008 11046/MKRI-P/XI-2008 11046/MKRI-P/XI-2008 11047/MKRI-P/XI-2008