00000nam 2200000 4500 INLIS000000000002959 10842/MKRI-P/XII-2008 10841/MKRI-P/XII-2008 20221112110603 10841/MKRI-P/XII-2008 10842/MKRI-P/XII-2008 0010-0520002959 221112################|##########|#eng## 9780131355309 eng 658.4 658.4 KUR n Kuratko, Donald F. and Jeffrey S. Hornsby New Venture Managemen : The Entrepreneur's Roadmap / Donald F. Kuratko and Jeffrey S. Hornsby New Jersey : Routledge-Cavendish, 2008 xx,332p;23cm. ; 23cm. Indeks : p.325-332 This book is an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management the fundamentals of such diverse activities as planning, marketing, financing, and growth. The book is designed for collegiate or executive education markets. This text is designed for courses in new ventures that involve three distinct but related constituencies. This book content is Part one New ventures : the quiet giant, Part two New or acquired ventures : the pathways, Part tree Franchising : the hybrid, Pat four Successful business plans : the roadmap, Part five Legal forms of ventures : the structure, Part six Market research : the niche, Part seven Strategic pricing : the hook, Part eight Start-up capital : the injection, Part nine Financial statements : the scorecard, Part ten Financial analysis : the gauges, Part eleven Human resources : the people, Part twelve Growing ventures : the future. Entrepreneurs. Venture capital. 10841/MKRI-P/XII-2008 10842/MKRI-P/XII-2008