00000nam 2200000 4500 INLIS000000000002983 20221112105134 0010-0520002983 221112################|##########|#eng## 9780071285902 eng 658.4 658.4 THO c Thompson, Arthur A. A.J.Strickland III John E. Gamble Crafting and Executing Strategy : The Quest for Competitive Advantage Concepts and Cases / Arthur A. Thompson 16th Ed. New York : McGraw Hill, 2008 xlvi,449p. : :illus. ; 26cm. Indeks : p.I-1-I-44 This edition, coming on the hells of the 15th edition published in mid-2006, features 31 of the latest and best cases in strategic management and the very same 13-chapter presentation that appeared in the 15th edition. The purpose of this 16th edition is to satisfy the market's legitimate and understandable yearning for newly-researched cases involving high-interest companies and headline strategic issues. Both professors and students have long preferred that assigned cases be as up-to-the-minute as possible. Class discussions are prone to take on added sparkle and liveliness when a case is hot off the press and poses issues that company managers are still wrestling with or that involve situations where the jury remains out on the wisdom of prior actions taken by management. Sometimes, fast changing industry and company circumstances cause an otherwise good case in an older edition to lose its appeal (because outcomes are known or the issues are rendered moot by subsequent events). Strategic planning. Strategic planning -- Case studies. 11305/MKRI-P/XII-2008 11306/MKRI-P/XII-2008 11306/MKRI-P/XII-2008 11305/MKRI-P/XII-2008 11305/MKRI-P/XII-2008 11306/MKRI-P/XII-2008