00000nam 2200000 4500 INLIS000000000003129 20221112020111 0010-0520003129 221112################|##########|#eng## 157851780 eng 658.8 658.8 CHA s Chakravorti, Bhaskar Slow Pace Fast of Change : Bringing Innovations to Market in a Connected World / Bhaskar Chakravorti Boston : Thomson, 2003 xv,216 p. ; 24 cm Indeks : p.203 - 213 This book in the pells back the many factors and offers into plan for succesfuly streering innovations from the lab the living room. Chakavorti explans the vagaries of market adoptions by highligting a paradox in the widely celebrated concept of network effects: Whil everone loves a great idea, individuals will embarce it only if they believe others will too. In markets with strong interconnections among participant, this equelibrium slow adpotion and protecs the status quodespite the innovations clear superiority. Tecnological innovations - Marketing Rational choise theory 10921/MKRI-P/XII 2008 10922/MKRI-P/XII 2008 10922/MKRI-P/XII 2008 10921/MKRI-P/XII 2008 10921/MKRI-P/XII 2008 10922/MKRI-P/XII 2008