00000nam 2200000 4500 INLIS000000000003194 20221026094247 0010-0520003194 221026################|##########|#eng## 0-07-059715-4 eng 338.8 338.8 ASW i Aswathappa, K International Business / K Aswathappa 2nd ed. New Delhi : Tata Mc Graw Hill, 2006 xxvi, 550 p. : : Illus. ; 24 cm Indeks : p. 541 - 550 Globalisation of business is the order of the day. Increasingly, firms are buying and selling goods and services or investing funds accros the globe. It is not just the multinational firms that are active players in international busines; even small enterprises are busy in cross-border business, as is evidenced by India's experience.It is an attempt inthe direction to provide to the readersa comprehensive text about global business. The text has been divide into four parts containing 17 chapters. Part 1 (Chapters 1-5) sets the tone for international business. Part 2 (Chapters 6-12) covers a detailed discussion on all functional areas of international business.Part 3 (Chapters 13-15) contains interesting discussion on facilitators of global business. Chapters 16 and 17 form Part 4 of the text. This part explains why and how removing cross-cultural illiteracy and managing cultural diversity are crucial for succes in international business. International Economic Relations Multinational Corporations 11423/MKRI-P/XII-2008 11424/MKRI-P/XII-2008 11424/MKRI-P/XII-2008 11423/MKRI-P/XII-2008 11423/MKRI-P/XII-2008 11424/MKRI-P/XII-2008