00000nam 2200000 4500 INLIS000000000003200 20221010093837 0010-0520003200 221010################|##########|#eng## 0534619029 eng 153.8 153.8 LAR p Larson, Charles U. Persuasion Reception and Responsibility / Charles U. Larson 10th ed. Belmont : Berret Koehler Publisher, 2004 xii, 404 p.; 24 cm : : illus. ; 24 cm Indeks : p. 393 - 404 p. 379 - 392 These dramatic and dangerous times frightened us to the core, and when I faced teaching my first college class in persuasion, it seemed as if we were on the brink of anarchy. It was large class--fifty or sixty students, as I recall. Given the tenor of the national mood, I didn't feel there was any way I could simply teach these students to speak persuasively. Instead, I decided to teach the course from the perspective of the receiver, the consumer of persuasion who was faced with thousands of persuasive appeals every day--some of which seemed benign, others malignant. The goal of the tenth edition remains the same as in the previous editions: to help train you to be a critical, questioning, and somewhat suspicious consumer and receiver of persuasive messages. Persuasion (Psychology) Communication 11547/MKRI-P/XII-2008 11548/MKRI-P/XII-2008