00000nam 2200000 4500 INLIS000000000003216 20221026095742 0010-0520003216 221026################|##########|#eng## 9780070657083 eng 338.9 338.9 SHE c Sheth, Jagdish N Chindia Rising : How China and India will Benefit Your Business / Jagdish N Sheth New Delhi : Kluwer Law International, 2008 xxv, 205 p. Indeks : p. 201-205 The genesis of this book goes back to the late 1980s, when I became advisor to several governments for branding, positioning and marketing of nations. It became obvious to me that while the 20th. This book moves beyond the current consensus that China and India (Chindia) will become the world?s next economic superpowers and, instead, argues that this development is to be universally welcomed. The Authors thesis is that the rise of Chindia is a vitally important thing, not only for China and India but also for the rest of the world?developed and developing nations alike. Just as America did in the 20th century, it is incumbent upon Chindia in the 21st century to serve as the engine of the global economy?an economy which otherwise would falter. Economic Policy Economic development 11269/MKRI-P/XII-2008 11270/MKRI-P/XII-2008 11270/MKRI-P/XII-2008 11269/MKRI-P/XII-2008 11269/MKRI-P/XII-2008 11270/MKRI-P/XII-2008