00000nam 2200000 4500 INLIS000000000003243 20221112011517 0010-0520003243 221112################|##########|#eng## 1401832814 eng 658.8 658.8 MCN s Mcneill, Richard G. Seeling Hospitality : A Situational Approach / Richard G. Mcneill and John C. Crotts Australia : Thomson, 2006 xvii, 334 p. ; 24 cm. Indeks : p. 321-334 The Book is designed to provide you with insights into the hospitality sales field as well as a realistic view of the knowledge and skills you wiil need to master in order to be successful in it. This framework provides a road map for your future that you can start using right away, but which also has the depth to be helpful throughout your career. This is unfortunate since the career opportunities for marketing-oriented students are more developed and promising in sales as compared to marketing. The text explores customer motives and how sales professionals can tailor their approach to the buyer's perception of value. Selling Hospitality will help you understand the new world of buyer-seller relationships and succeed in each sales situation. Seeling Hospital Industry-Marketing Sales management and John C. Crotts 11239/MKRI-P/XII-2008 11240/MKRI-P/XII-2008 11240/MKRI-P/XII-2008 11239/MKRI-P/XII-2008 11239/MKRI-P/XII-2008 11240/MKRI-P/XII-2008