00000nam 2200000 4500 INLIS000000000003250 20221026100548 0010-0520003250 221026################|##########|#eng## 0-471-22878-8 eng 338.70973 338.70973 HOW m Howthorne, Fran Merck Druggernaunt : the Inside Story of a Pharmaceutical Giant / Fran Howthorne New Jersey : John Wiley & Sons, 2003 xiv, 290 p. ; 22 cm. Indeks : p. 282-290 p. 279-282 An in--depth look at big pharma's flagship company This book takes readers inside Merck, the world's second most profitable drug company and maker of the world's bestselling drug, Prilosec. Consistently named one of Fortune magazine's Most Admired Companies, Merck struggles to maintain its reputation for being the most ethical of the big drug makers, refusing to slash research and development budgets in the face of declining profits, falling stock market prices, and questionable accounting. Author the one of the leading journalists covering healthcare, has written an excellent examination of a business paragon with much--needed insight on the cutthroat world of pharmaceuticals. It's a story that will interest the business world as well as consumer and healthcare advocates by detailing the vital issues in medicine and healthcare today. More than just a compelling story of success in a difficult industry, more than simply the biography of one of big business's most recognizable names. Merck & Co Pharmaceutical Industry-United States 11227/MKRI-P/XII-2008 11228/MKRI-P/XII-2008 11227/MKRI-P/XII-2008 11228/MKRI-P/XII-2008 11228/MKRI-P/XII-2008 11227/MKRI-P/XII-2008