00000nam 2200000 4500 INLIS000000000003256 11153/MKRI-P/XII-2008 11154/MKRI-P/XII-2008 20221010093706 11154/MKRI-P/XII-2008 11153/MKRI-P/XII-2008 0010-0520003256 221010################|##########|#eng## 9780205663781 eng 153.852 153.852 CIA i Cialdini, Robert B. Influence : Science and Practice / Robert B. Cialdini 5th ed. Boston : Thomson, 2008 xii, 260p. : : illus. ; 23 cm. Indeks : p.254-259 p.235-253 The initial version of influence was designed for the popular reader, and as such, an attempt was made to write it in an engaging style. In the subsequent versions, that style is retained. This book highlights the experiences of individuals who have read it, recognized how one of the principles worked on (or for) them in a particular instance, and wrote to the writer describing the event. Their descriptions, which appear in the reader's reports in each chapter, illustrate how easily and frequently we can fall victim to the influence process in our everyday lives. There are now twice as many firsthand accounts of how it principles apply to business and personal lives. Influence (Psychology) Persuasion (Psychology) 11153/MKRI-P/XII-2008 11154/MKRI-P/XII-2008