00000nam 2200000 4500 INLIS000000000003284 20221110110810 0010-0520003284 221110################|##########|#eng## 978-1-4221-1696-8 eng 658.049 658.049 HEX o Hexter, Jimmy Operation China : From Strategy to Execution / Jimmy Hexter and Jonathan Woetzel Boston : Harvard Business Scholl Press, 2007 xix, 212 p. : : illus. ; 24 cm. Indeks : p.203-210 In this book the authors survey the most recent changes in China, outline best practices for key functional areas, and highlight operating innovations that are just starting to emerge. The authors' key point is simple: even the best strategies are only as good as their execution. Success in China now depends on designing, marketing, producing, and channeling goods to customers as effectively and efficiently as possible - drawing from global best practices that are adapted to the distinctly Chinese context. Superb execution on the level that multinationals would expect in developed markets - the new gold standard - is neither common nor easy. But those that are successful may in turn be able to leverage the China advantage into a global one. International business enterprises - China - Management Jonathan Woetzel 11155/MKRI-P/XII-2008 11156/MKRI-P/XII-2008 11156/MKRI-P/XII-2008 11155/MKRI-P/XII-2008 11155/MKRI-P/XII-2008 11156/MKRI-P/XII-2008