00000nam 2200000 4500 INLIS000000000003407 20221112104958 0010-0520003407 221112################|##########|#eng## 978-1-4221-1912-9 eng 658.403 658.403 RED d Redman, Thomas C. Data Driven : Profiting from Your Most Important Business Aset / Thomas C. Redman Boston : Hardvard Business Press, 2008 xiii, 257 p. : : illus. ; 24 cm. Indeks : p.247 - 256 p.235 - 246 This book is you're looking for to get you excited about data. The most valuable gift of it is that it is a nontechnical journey through a very technical topic. It's not a "how to" book, the examples here are detailed enough to help you drive change in the way your company handles data. Author Redman, widely known as "The Data Doc," draws from his extensive experience as a data quality consultant to midsize and large corporations to show yo how. It provides the tools and describes the mind-set you need to finally leverage this valuable asset. He explains how to improve your data quality and unlock its full value. He outlines fifteen ways you can bring your information to market as a product or service in and of itself: becoming a provider of new data content is only the most obvious. You can also unbundle and sell data you already have "informationalize" existing products and systems, and exploit asymmetries that stem from market data. He shows that by putting the right data at the center of your organization, you can dramatically reduce the uncertainly inherent in your daily business decisions. Information Resouces Management Organization 11439/MKRI/MKRI-P/XI-2008 11440/MKRI/MKRI-P/XI-2008 11439/MKRI/MKRI-P/XI-2008 11440/MKRI/MKRI-P/XI-2008