00000nam 2200000 4500 INLIS000000000003569 20221112104457 0010-0520003569 221112################|##########|#eng## 0471468541 eng 658.4 658.4 ALL b Allard, Kenneth Business as War : Battling for Competitive Advantage / Kenneth Allard USA : John Wiley & Sons, 2004 xii, 243 p. ; 24 cm. ; 24 cm. Indeks : p.235-243 Today's competitive business environment is so hazardous-from threat of terrorism to black outs, from global competition to information overload-that it seems more like battle and waging war than commerce. Trying to implement even the most brilliant of business strategies is frequently impossible in the face of a shifting landscape that feels like it requires night vision goggles and precision guided weapons over marketing plans and metrics. Leadership. Business ethics. Strategic planning. 12092/MKRI-P/III-2009 12092/MKRI-P/III-2009