00000nam 2200000 4500 12349/MKRI-P/III-2009 INLIS000000000003587 12350/MKRI-P/III-2009 12350/MKRI-P/III-2009 12350/MKRI-P/III-2009 20221112012522 12349/MKRI-P/III-2009 12349/MKRI-P/III-2009 0010-0520003587 221112################|##########|#eng## 9780072882568 eng 659.2 659.2 BIV p Bivins, Thomas H. Public Relations Writing : The Essentials of Style and Format / Thomas H. Bivins 5th Boston : Mc Graw Hill Publishing, 2005 xii, 352 p.;23 cm. ; 23 cm. Indeks : p.353-359 This popular text equips students with the essential skills for developing and writing public relations materials. It covers all areas of public relations writing, including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered, enabling students to see how technology impacts the public relations industry. In the costantly changing world of public relations, the text continues to stress the need for public relations professionals to communicate more effectively to all audiences. 12349/MKRI-P/III-2009 12350/MKRI-P/III-2009