00000nam 2200000 4500 10910/ MKRI- P/XI 2008 10909/ MKRI- P/XI 2008 INLIS000000000003939 10909/ MKRI- P/XI 2008 10910/ MKRI- P/XI 2008 20200508202518 200508||||||||| | ||| |||| ||eng|| 9780071259484 010-0520003939 eng 303.482 303.482/VAR/I Linda Beamer and Iris Varner Intercultural Comminication In the Global Workplace 4nd Ed New York Abacus 2008 xxiv,469 p. :illus,; 23 cm Indeks : p.455 - 469 Globalizations and the effect of culture on human behavior are constanly in the news today. Once again, Word event make culture the important background to headlines, and more than ever bussinesspiople cite cukture understanding as single most important factor in international success. Prof. Dr. Marion Debruyne is queted as queted as saying ''Culture is the real power of globalization.'' Dramatic changes in telephony since our first editions have made international communications commonplace. A survey of new media created by the tecnology, massa media are being reppaced by personal media created by the users of internet. Dramatic global activities by terrorist organization continue to affect the way bussinness interact. Organization need intercultural communication skill even more today than they did when this book was first written. Communication Cultural relations Globalization