00000nam 2200000 4500 INLIS000000000004130 20221112020417 0010-0520004130 221112################|##########|#eng## 9780071265560 eng 659.2 659.2 LAT p Lattimore, Dan Otis Baskin Suzette T.Heiman Elizabeth L.Toth Public Relations : The Propession and The Practice / Dan Lattimore Ed.2 New York : Mc Graw Hill, 2007 xxiv,387hlm ; 25,5cm Indeks : Index Public relations practitioners must bring not only all of the traditional communications skills to their broadened role, but they must now bring the ability to research and understand problems, to plan public relations programs, to create effective messages using the latest technologies, and to evaluate the effectiveness of these programs. The goal of this edition is to provide the tools for public relations practice while also establishing a historical context, a theoretical foundation, and legal and ethical frameworks for the profession. Public Relations Communication 07475/MKRI-P/XII-2007 07475/MKRI-P/XII-2007